Market Research

Market research is an investment in your company’s future. The purpose of market research is to assess the financial feasibility of bringing a new product to market or opening up a new market.

We provide timely, accurate and relevant market & customer information so that you can make precise and effective decisions to target and reach your customers. Sometimes, research indicates that a venture is not feasible thus saving you time and reducing costly errors.

New Product Development Research

Are you taking chances with building new products without getting customer input and feedback? Reduce your risk by conducting focus groups and in-depth customer research when you are developing new products.

New Market Development Research

New markets are exciting to explore but the key question to ask yourself is: “Is it financially feasible to enter this new market”? By assessing customer acceptance of your products and services and by assessing competitor presence, you will reduce the risk of developing a new market that is too costly to build. The difficulty may be because the customer target base is not large enough. Or the difficulty may be because competitors have captured market share and there’s no room for your offering without sacrificing your profit margins.

Build certainty and reduce your financial risk by conducting research. Research will assist you build the rationale for developing marketing and sales campaigns so that you can successfully launch a new product or enter a new market arena.

Customer Research

The purpose of customer research is to understand your customer’s perspective on the ‘value’ of your products and services. When you offer ‘value’ from the customer point of view, you are in a better position to retain your current customers as well as attract new customers. For detailing on understanding customer satisfaction research, see Customer Satisfaction Research

When is the BEST TIME to Conduct Research?

Whenever you are considering:

• Starting a New Business
• Expanding Your Business
• Developing a New Product or Service

Whenever you want to know more about:

• Market size and potential
• Competitor initiatives

Whenever you want to develop tracking measures for:

• A new product or service
• Customer satisfaction
• Advertising and promotional results
• A new corporate image

Call us at 403 252 0799 or email at info@ashmore-assoc.com to find out more.