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Market Research

"Aria Solutions Inc. contracted with E.M. ASHMORE & ASSOCIATES INC. to conduct market research. With this particular project our expectations were that Eileen Ashmore's firm would prepare, conduct and analyze the results of market research for a new product Aria Solutions was developing in order to help us decide what feature set was most applicable to our clients. The results of the survey allowed us to fine tune our product development to better match the needs of our clients. Not only did Eileen's team complete the project on time and on budget but they also discovered many client desires that we had not thought of. The results of the survey allowed us to fine tune our product development to better match the needs of our clients."

Rob Church, President of Aria Solutions Inc.

"APEGGA's experience with the firm was entirely satisfactory in conducting member, corporation and general public research, APEGGA received excellent feedback and a long list of recommendations to improve its relationships and services with members, corporations and the public. As a result of the expert research consultation provided by E.M. ASHMORE & ASSOCIATES INC., APEGGA was able to craft a five-year communications plan and the upcoming year's business plan."

Sherrell Steele, MA- Past Public Relations Manager - APEGGA

Market research is an investment in your company's future!

The purpose of market research is to assess the financial feasibility opening up a new market or bringing a new product to market.

We provide timely, accurate and relevant market & customer information so that you can make precise and effective decisions to target and reach your customers. Sometimes, research indicates that a venture is not feasible thus saving you time and reducing costly errors.

New Product Development Research

Are you taking chances with building new products without getting customer input and feedback? Reduce your risk by conducting focus groups and in-depth customer research when you are developing new products.

New Market Development Research

New markets are exciting to explore but the key question to ask yourself is: "Is it financially feasible to enter this new market"? By assessing customer acceptance of your products and services and by assessing competitor presence, you will reduce the risk of developing a new market that is too costly to build. The difficulty may be because the customer target base is not large enough. Or, the difficulty may be because competitors have captured market share and there's no room for your offering without sacrificing your profit margins.

Build certainty and reduce your financial risk by conducting research. Research will assist you build the rationale for developing marketing and sales campaigns so that you can successfully launch a new product or enter a new market arena.

When is the BEST TIME to Conduct Research?

Whenever you are considering:

Starting a new business
Expanding your business
Developing a new product or service

Whenever you want to know more about:

Market size and potential
Competitor initiatives

Whenever you want to develop tracking measures for:

A new product or service
Customer satisfaction
Advertising and promotional results
A new corporate image

Call us today at 403 252-0799, e-mail info@ashmore-assoc.com. or through our Contact Us form to find out more.

Copyright � 2002-2012 E.M. ASHMORE & ASSOCIATES INC., All rights reserved.
Office: #410, 3553 31 St NW, Calgary, Alberta, T2L 2K7
Mailing: #668, 440-10816 Macleod Trail SE, Calgary, Alberta, T2J 5N8
Phone: (403) 252-0799 Fax: (403) 251-7799 E-mail Us

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