2004 Perspective

December 2003 Newsletter

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Our multi-sided perspective and understanding of strategic and tactical business plans sets us apart in our ability to advance our clients' growth and profitability in their markets. Client organizations need a multi-sided perspective at the strategic planning level and when executing business plans at the tactical level.

A 30,000 foot overview reveals the enormous responsibility and accountability that business leaders must have to discern and develop powerful proactive business strategies. Powerful proactive business strategies are based on building long term sustainability and competitive advantage. Business and marketing plans are built with the following sustainable purposes that will inevitably:

• Strengthen operational efficiencies and reduce operational costs
• Increase revenues and profitability
• Accelerate marketing and sales results
• Position and strengthen succession planning
• Secure financial foundations for future sustainable growth, and
• Secure debt or equity financing for expansion and acquisition initiatives.

With foresight planning and execution, a good business strategy sustains growth and profitability. Whereas, the purpose of a good marketing strategy is to accelerate growth and profitability. Industry research, marketing research, competitor research and customer research are management tools that assist organizations pursue opportunities within their markets that are timely, accurate and relevant. We work with business leaders to build business and marketing strategies that are sustainable over the long term.

Effective execution of business and marketing strategies is key to the success of each and every organization. Many business and marketing strategies fail simply because detailed action plans are not fully executed. There is a need for consulting services to use a multi-sided perspective that is microscopic in nature. A microscopic multi-perspective is needed to ensure for the execution of annual operating plans that are effective and aligned with the long term business strategy. We build succinct, practical and actionable operating plans that help clients accurately target more opportunities within their market place in a timely and relevant manner resulting in concrete successes.

Implementing annual operating plans in the real world requires the execution of practical and actionable activities that are tracked by performance measures. We work with business leaders to execute operating plans by reviewing and re-assessing the deployment of tactical activities so that client organizations succeed within their market place.

What clients say about consulting services is that project work is on time, on budget, professional, well organized, attentive to detail, and, that consulting services played a major role in the client success. In the last 17 years of operation, over 135 consulting projects have been completed for manufacturing and engineering, technical and technology professional services firms.

2004 will be an exciting and challenging year for creating business and marketing strategies with client organizations that create sustainable growth and profitability. Eighteen years of management consulting experience, an MBA degree specializing in Marketing and Distribution Systems, stock brokerage experience and personal financial planning experience have all contributed to fulfilling our mission. Our mission is to discover and communicate business truths that lead each and every client organization to greater success and prosperity. Whenever additional consulting services are required, these consulting services are selected from an extensive network of consulting associates and this enables our firm to make significant contributions to projects requiring multi-disciplinary and/or specialty consulting teams.

2004 is the year for business leaders to focus on sustainable growth and profitability - professionally, financially and personally. May 2004 be the year that we work together to advance your organization's progress to greater and greater success and prosperity. Onwards and upwards in 2004!

Eileen M. Ashmore, MBA